Analyses of the Website Gutteridge Haskins and Davey Essay

Analyses of the Website Gutteridge Haskins and Davey - Essay Example The essay "Analyses of the Website" talks about the GHD website (Gutteridge Haskins & Davey, ghd.com/australia) that represents an international network of engineers, architects, and environmental scientists. The paper also analyzes the website's audience and if the website effectively communicates to it. GHD website serves multiple purposes. It shares information to its present and prospective clients. It gives a complete detail to anyone who will open the website, about its history, its values, and the various projects it has undertaken. It also attracts Human Resource from its website where job-seekers can find job opportunities. The website also invites users to give their feedback and is a medium to contact them. One thing written on the homepage of the website is â€Å"At GHD, we think beyond tomorrow to anticipate future challenges† which shows their concern for taking business seriously and representing the company’s values. Dechernatony and Mc Donald say that a corporate brand must give a clear picture and should personify the value of the organization. Hence another purpose is to build its corporate brand on an international level. So that when anyone wants to know about GHD, they would get a clear picture of the organization and its strong brand from its website. The purpose of the website is clearly in-line with the kind of business they are in. GHD is a consultancy firm and for such firms, it is best to provide information about the business to clients or any users of the website. While developing a website, one of the first things that a business needs to ask itself is the target audience. The organization needs to develop personas for the different target audience and then analyse how this audience is going to reach out its website (Jacobson 2007). The target audience for GHD’s website are the present and prospective clients, and the prospective employees. The first target audience refers to businesses and organizations who are working in the areas of water, transportation, environment, energy and resources, property and building. Therefore clients in the area of water refer to organizations dealing with water utilities and other water related services. In the area of environment, the business serves and the website attracts privat e organizations, government organizations and authorities. Furthermore government organizations and authorities look forward to consultancy from GHD in the area of transportations. Similarly the website also attracts audiences from different government and private organizations in the area of energy & resources, and building & property. This