Hospitality and Tourism Communication Strategies

cordial reception and Tourism Communication StrategiesIntroduction of CommunicationThe definition of verb to communication is, to cede , to broadcast, to succeed in conveying Information In hotel in that respect is a consider up to(p) amount of information to be transmit ted to and form rung in various de spotment , as well as to GUEST, client , SUPPLIERS, and OTHERS. There argon ,for casing , the lines of communication to and from the reception office of a hotel. Communication jackpot exchange of information ,idea, or feeling it involves at least two or more than individuals and involves of communication by communicative = FACE TO FACE.NON-VERBAL=COMMUNICATION WITHOUT WORDS ex body language ,eye tinge .WRITTEN=LETTERREPRESENTATIVE VISUAL=MORE IN draw ex no smoking, wet floor,REPRESENTATIVE AURAL=MORE ON MUSICInformation sought and introducen in a florilegium of slip focusing b bely whatever the form of communication , on that point argon certain blockages that dema nd to be established . WHAT IS THE MESSAGE ? WHO SHOULD RECEIVE IT ?WHEN SHOULD IT BE SENT?WHAT IS THE MOST SUITALBE WAY OF SEND IT? IS IT INTELLIGIBLE? HAS IT BEEN RECEIVED AND tacit?ANSWER Q1Process of communication 1.TRANSMITTER is a person or assort of peopl who send the import to ask forr transmitter an idea ad feelings.At the a standardized metre transmitter need to engage the selected method or media to transmit by means of oral or written2. MESSAGE is an idea that has been convert and forminto the mental object .It simple and easy to scan and it require beledge and carry fall come forth and objective of the gist3.RECEIVER is the person who receive the message from process super hint transmitter and process two message .Interpretation and assigning meaning. Receiver , receive the message according to the value .Communication fail due to barriesBarriers of communicationWhen the 1) The transmitter is non clear lack of fancy of knowledge and pick up the trans mitter dont mystify credibility and a poor communication adroitness2) Receiver non decode the message if the interpretor never interpret the message correctly because he / she not concentrate the speaker it could be sleepy, tire or refuse to talk in manner way.3)Message not take in to the receiver because not interested and the noise of fizikal noise (talking) , technical noise(radio) and optic noiseA communication is an inter activity between a sender and a receiver .In a successful communication , the sender station a clear message to somebody and the receiver lasts the message accurately and it sound simple enough. The problem lie the words that we use to mouth with someone .Here atomic number 18 the six elements of a successful communication. Think meaning of message Expresses meaning in words, symbolsTransmits message (tells, write / sends)Receives message (hears or reads)Translates message symbolsUnderstand and accepts meaningAn effective communication is a substan ti solelyy communication. Communication is thee general term that sums up the sending and receiving of messages The way employees advance can charter or break a company deem of the different between courteous and surly employees and the message they convey to guests. We trust to melodic phrase with raft who able to hand the company philosophy to guests and give outstanding service. This information is a formal communication and is given in via gratifying, personal correspondence, e-mail, notice board and so on. Supervisors atomic number 18 vit bothy primal as they ar the one who explain the mission, goals, and company policy to their associates. We piece beings communicate whole day every day and spend all over 70 percent of our hours sending or receiving messages an specimen speaking , perceive , writing reading , pushing consider ups on computers ,watching the television screen .Since we communicate so much ,we ought to be pretty good at it but badly we dont beca use thither be probably as many an some other(prenominal) opportunities to be mis beneathstood as there are lot with whom we communicate an example different people interpret what we say in different ways and not really what that you meant and one-time(prenominal)s we did the same what they say to us. Until NO one HAS YET FOUND a theory or method or set of communication principles guaranteed to be 100-percent effective BUT the expert know a lot rough why why people depart IN COMMUNICATION and they can explain the ingredients for SUCCESS. Communication play a main role in hospitality indus discipline it because we impart be communication constantly and at the same time we will be both(prenominal) a sender and a receiver of messages, and a both roles will be very important it because we must understand what comes follow through to you from the pass along so that we can carry out the INSTRUCTIONS and the POLICIES of the company. We cannot cause effectively ii we cannot c ommunicate effectively.ConclusionCommunication is the transference of sense and meaning between two or more people .Supervisors are involved in interpersonal communication, memorial tabletal communication, small group communication, and sometime mass communication. Communication is an important because supervisors spend most of their time communicating ,as when directing people at elaborate , plentiful instructions, training , interviewing , hiring, firing and so on .The following can be done to re take up many obstacles to good communication build a climate of trust and compliments send your messages clearly use language the receiver can understand dont assume anything take into account receivers capacity to receive send your message at the dress hat time send your message at the crush time send your message to the right person choose the outgo mean of sending your message check for understanding listen be objective avoid slang and disrespectful terms and dont c ommunicate when you are upset . Listening is the second half of the communication process- the most drop half and some clock the most important. Bad listening process complicate going off on tangents, reacting , emotionally and cutting the flow of the message .Five principles of good listening giving the other person your undivided help , hearing the person out , looking for the real message , guardianship your emotion out of it and maintaining your roleQuestion 2 penury is the rudimentary to keeping performing continuously at the highest standards. How organization cause their employees to excel at their pedigrees.Introduction of MotivationThesuccessofanyorganization more a great underwrite than notdependsonthe pauperizationofitsemployees.Unfortunately,thereisnoexactformulato designatehowtomotivateanyparticulargroupofpeople.The particularisweareallmotivatedbydifferentthings.Still,therearesomekey conceptstokeepinmindwhendevelopinga final causetomotivateemployees,regardless oftheorganization.Every small melody regards motivated employees. They race more efficiently and produce better results. Using monetary and other rewards to break pauperism is a simple idea, but doing it fairly and effectively can be challenging. The majority of small occupationes distribute payments to whoever is the g nonagenarianen child of the week, a principal and senior consultant at requital resourcefulnesss .How can you piddle a compensation program that motivates employees, results in a more full-bodied staff and is administered fairly and effectively? The secret, it seems, lies in the details. Here are quatern steps to follow.Answer q2Motivation is the willingness to effort an organition goals, conditioned by the efforts ability to satisly some individuals needs. Motivation can influence people at the nominate organise The role of motivation is to achieve effective performance by ability, direction, motivate, and supportPerspective motivation to individuals, g roup, organization,Individuals is to desire to do well in some work linked to desire by meet someone personal needs.Group is to ensure the employees work and the manager should understand the employee need and job design and work place and plot of land an organization is to ensure employee to work by increase productivity by programe and training it because different people different needs.MOTIVATION THEORIESMASLOW HIERARCHY OF NEEDS possibilityHERZBEGSWO FACTOR hypothesisMC CLELLANDS MANIFESTEXPECTANCY THEORYHAWTHORE EFFECTEQUITY THEORYJOB-ENRICHMENTJOB DESIGNTHE SCANLON PLANREINFORCEMENT THEORYEstablish an action excogitate.While the goals that you want to achieve may vary from one realize or staffer to another, the process that you follow can be duplicated distributively time. Andrew Broil, president of Broil Growth Consulting in Cleveland, breaks the process down into louvre steps These are the most important details of any Compensation plan. You must ever reward top per formance and must be as clear as workable to your staff on right what you consider top performance. You in any case must establish a plan and culture that motivates less-than-top performers to strive to compensation plan. You must always reward top performance and must be as clear as possible to your staff on commonsense what you consider top performance. You withal must have a plan and culture that motivates less-than-top performers to strive. Motivation at work group an important to ESTABLISH EFFECT AND PRODUCTIVE WORK GROUP. Motivation also helps GROUP INFLUENCEConclusionMotivation is the driving compact which allows us take action on our desires or goals. There is always a motivating force behind anything we do and it is the intensity of our motivation which sterilises how well and how fast we succeed at obtaining what we wish to achieve. There are many opportunities in the macrocosm today but these opportunities are entirely dependent upon our awareness of our surrou ndings. Once we recognize an opportunity, our success is determined by our motivation for the desired outcome. Our success is also dependent upon our ability to meet the challenges of invigoration. Many people become cowards and lost their motivation during challenging times. cause people, who experience challenging times will create a plan, falsify themselves, and take action. Life is practically challenging and many obstacles are thrown and twisted at us almost daily. We blame bad luck, are often ready to give up, and become pessimistic of the world. During these situations, we should realize that it is a fact of life that obstacles were, is, and will always be a part of our life within our thoughts so when we endure more obstacles, we are more prepared. When we use our motivation to work through the obstacles in our life, we use a despotic personal attribute and we benefit from the experience as do those about us. It is lifes obstacles which build our character, allow us to grow, and give us the aptitude to move on. Most people will follow the path of least resistance. They want an easy and wealthy life free from lifes obstacles. But take worldwide the obstacles, and we take away growth and strength, because it is the obstacles which make us strong. When we lack our motivation, we lose everything because we fail to grow and move forward. We see examples of this in people who try to escape life by living their comfort zone. Those who lack motivation and continue to live in their comfort zones often act a alike(p)(p) victims of life. This becomes a hard to break habit and is destructive to their life.It requires motivation to draw rein lifes surprises and to work around the obstacles which life throws at us. Those who lack motivation often act selfish and burden those around them when they share their discomfort. This disrupts everyones calmness and happiness. exceedingly motivated people never indulge in self-pity. Instead, they shine like a be am of light and guide others by inspiration. Motivation is incontrovertible in nature and others are not precisely attracted to it, they are also inspired by it. They respect us for it. It also allows us to chastise any negative obstacles and is an essential part of our life .Everyone is entitled to peace and quiet, and it takes motivation to work through the evils of the world and rise higher up them. When people around us become depressing and annoying, we must rise above them. If we join then, we become the cause of our own downfall. Instead, we must maintain our skilful state of mind. In meeting lifes challenges, we must face reality and ascendance it. We must not allow reality to control us. We must re inspection and repair lifes obstacles or be conquered by them.BibliographyEbrary, International Motivation steps, 2009, Human Resource Development, 17 September, 5th Edition, southwestern Western, http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=103487 07p00=Ebrary, Bhimani, Alnoor, 2006, Communication Important in People Management , 2 November , 5th Edition, Oxford University press, http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=10283759Ebrary, Berry, Eugene Leonard, 2005,People Management , inaugural March, 6th Edition, McGraw-Hill Professional Publishing, http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=10156016INTRODUCTION OF MARKETINGThe philosophy of merchandising needs to be owned by everyone from within the organization. Marketing focuses on the satisfaction of guest needs, Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business wants and requirements. Future needs have to be identified and anticipated. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting thei r customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customers point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.This customer focused philosophy is known as the marketing concept. The marketing concept is a philosophy, not a establishment of marketing or an organizational structure. It is founded on the belief that earningsable gross r correctue and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.INTRODUCTION OF Q1 mazed World of TambunTheme Parks in MalaysiaThe up-to-the-minute attraction from Sunway CityIpohin Tambun, the disjointed World is a bracing piddle field of study common in Perak set to generate you a fun-filled adventure for friends and family Nestled am ong lush greenery and limestone hills, the bemused World has a host of exciting activities to keep you coming back for more. . From my own research, there is five main elements which make up this world of adventures which is as utter in the structureQuestion 1Your roleYou are unavoidable to select a theme park of your choice. You are mandatory to determine their organizational structure, products, markets, and competitors.IntroductionAs part of your research, you will need to bound the structure of the franchise and the product that is being offered to the consumer.ContentYou are required to analyzeTheir market strengthTheir zone of pictorial expansion deformity positioning and marketability of their brandSuggest steps to improve their sales and benefitSuggest how they can take their business to a global exceedSummaryConclude your research by summarizing all the above and provide a final solution on how the theme park may thrive in a completion market place.All greet for t he event and portfolio must be self funding. Olympia College will not be responsible for any cost or any unforeseen circumstances occurred during this event.Answer Q1As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is five main elements which make up this world of adventures which is as tell in the structure below jungle Wave Bay free fall RACERTiger Valley irrigate parkHot Springs health clubFIVE ELEMENTSWater ParkAn fine beautiful Waterfall land Garden exhilarating body of water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave share in Malaysia where the waves could swell up to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers flowing into the family. There is also a melodic body wash as a refreshment before to the subtitle of Sandy B ay.Explorabay, a kids only zone which is specially designed for kids while bead Racer are intend for a adult and youth. And of course, the endless inflatable tube ride in Malaysia, Tube Raiders which is the family favourite devil slides while Adventure River is more on relaxing water ride.Cliff RacerSail through the jungle canopy in an old mine cart after a drop from dizzying heights just like in the old Wild Wild West movies The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole days fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/ world holidays excluded) from 11am 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages.Lost World Hot Springs health spaAs the latest supplement for the visitors to enjoy the inimitable feel of the hot initiation, the water in the hot spring come from a cancel source, and this is a sanctuary for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Besides, there are many other elements which are catered for the visitors presenting the ultimate relaxation experienceTiger ValleyThere are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valleys educational program where you will be able to get close and personal with one of these exquisite tigers.Lost World smooching ZooVisitors can take a walk on the fierce side and The Petting Zoo allows the public to touch, feel, feed and play with the animals giving those looking for a more personal encounter, a closer perspective. c layMarket StrengthSo many words packed into one, the Lost World of Tambun, where providing an action packed with exciting adventures with the most sensational rides and mesmerize in Ipoh, Malaysia. A 60 million Ringgit theme park which fit(p) in this historical town of Ipoh, in the middle of the North South corridor in Perak and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath taking limestone features.The Lost World of Tambun has its own market strength just like the other theme park as well. As my research all over these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, manipulation as well as entertainment. Moreover, the price are quite reasonable for the services they are providing.As another market strength, Lost world of Tambun is the only theme park with natu ral hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a formation of the stand alone disceptation formation 10 storey building within the theme park. ground on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their market strength.Place800 parking spaces providedGood transportationNatural harming landscapePeopleGood servicesCaring from staffsFriendliness from staffs furtheranceInvite international performance during parties beach partyPromote online through hot websites facebook, etcPromote through fit and tour agencies for packagesProductWater ParkAmusement ParkLost World Hot Springs SpaTiger ValleyLost World Petting Zoo consecrate of ExpansionFor your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 5 star grades visitors like foreign visitors do not need to look for other accommodations and can just confirmation inside the Lost World of Tambuns Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring spa section. As their future expansion, it could build up a monorail system for the overall accessibility within the theme park itself visitors are able to travel from the theme park back to the hotel after explorer.Moreover, wide natural resources in their theme park which change them to have their own core out which creates jungle tracking and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will n ot feel boring. pock positioning and marketability of their brandA great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day.What are they illustrious for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as under the umbrella of Sunway Groups which lead them to success because Sunway group had prove themselves in Sunway Lagoon.Steps to improve their sales and profitIn order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, its also depends on how they generate their profit through the existing products. They can also provide more untried family packages and teenage packages. Another step to improve their sales and profit is to legislate business hour for dry parks and more events should be attire example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be kick in and toys should be given to kids to show that the management is caring enough even to every single matter.How they can take their business to a global scaleExtend their business to global scale, they can raft with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote th eir theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another break in their country by the help in modal from the organization targeting hot weather country like india. Besides, it should have a deal with large organization to have a big retreat ( international conference ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etcConclusionIn anybusinesssuccess, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing i t with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the infallible actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.