Contemporary issues in business (Primark) Essay

modern-day issues in business (Primark) - Essay ExampleBased on the success rate of the company, it has become homely that more stores are needed to be added to the chain for improving its value. The company caters to the customers belonging from diverse hop on groups (Primark Stores Limited, 2013). It targets those consumers who are fashion conscious and want proper value in return for their money. The company caters to the food market by way of fulfilment of needs of the people by supplying both mens kick downstairs and ladies-wear. In addition, it withal aims to meet the requirement of the market by way of supplying opposite products that range from accessories & hosiery, childrens wear and footwear among others. The company is said to attain a sales target of ?3.5billion in the year 2012 which is instead impressive (Northern and Shell Media Publications, 2013). The company has a very effective supply chain that brings together divers(prenominal) manufacturing units in Ind ia, Turkey, and Bangladesh, China and other countries, having a number of retail outlets in the United Kingdom, Ireland, and in other parts of Europe (The Times Newspaper Limited and MBA Publishing Ltd, 2010 Dobson, 2004). In congeneric to the ethical and unified social responsibility, the company acts in a much diversified manner. It focuses upon delivering quality products at cheap prices and at the same time retaining the customers by way of creating value for the goods which are manufactured. Identification of the CSR responsibilities of Primark is considered to be the main beginning of the paper. Additionally, the paper also aims to mellowedlight various reasons for which the company focuses upon ontogenesis and third world countries in relation to sourcing of its products. A Snapshot of Primark Store Source (The Times Newspaper Limited and MBA Publishing Ltd, 2010) 2.0 Reasons for Sourcing From Developing Countries The main(a) reason for sourcing from developing countries is to source the products in an efficient manner. Moreover, the company in order to improve the manufacturing work out the company opted for developing countries. Another reason was to utilise the local fabrics for producing the products. The other reason for sourcing was to create a strong focus on the current product trends (Choi, 2012). 2.1 Growth Rate It would enable to provide high opportunity of increment to the developing nations. It would allow the company to achieve the high rates of growth because it go forth get to blow ones stack its business channels. Primarks business expansion comes from fulfilling the needs of the customers along with continuing to expand its markets in the selected regions. The company is able to implement very effective marketing strategies as it is primarily place its focus upon the developing countries. These factors can prove to be concurrent in relation to the aspects related to growth (Grose, 2011).Therefore, the company planned to sourc e its products from developing countries to attain high rate of growth through sourcing the products from developing nations (Grose, 2011). 2.2 Competitive Advantage This would lead to growth of an ideal company