Friday, April 19, 2019
Integrated assessment on case study for Choc Deluxe Assignment
Integrated assessment on case study for Choc Deluxe - Assignment ExampleManagement decisions in times of business crisis are very crucial for the success of the firm and continuity through the crisis. Choc-Deluxe is facing a shortage of its chief(prenominal) raw material, deep brown. Unfortunately for the company, its chocolate forms its competitive advantage in the market since customers are willing to return more for the chocolate. This implies that the firm had to devise ways to overcome the unfinished problem.The management decided to sort the pending orders through a substitute product carob. The product is believed to have similar taste to cacao and and then could be functiond to make chocolate bars for the Christmas season. The plan backfired as the customers lodge complaints and legal suits closely the low quality chocolate. Consequently, the firm did not disclose accurate information about the contents of its chocolate as required by law.The situation in the cocoa ma rket is that there is more lease for raw cocoa than supply. The situation is that more cocoa is being consumed that it is actually grown. This had led to decline in the supplies of cocoa. According to the laws of demand and supply, prices shoot up when demand exceeds supply (Arnold 2010, p.87). Increased demand in exuberant developing countries such as India, China and Brazil among other markets, leave cocoa dependent firms in a dilemma on substitute raw material (Muller 2011, p.8).Cocoa plants take around 5 years to mature. This implies that there is an urgent need to address the prevailing problem otherwise firms would go destroy before new plants mature. This is due to the high cost of obtaining pure cocoa and more firms willing to redeem more for the product. Shortage of cocoa can be attributed to increased globalization that leads to the emergence of many firms that use cocoa as raw material (Dand 2011 p.79-87). The commodity became very valuable and
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